The asking price of your home is the first thing a potential buyer sees when they visit your listing. So it’s essential that you get this right.
Your agent can help you determine the fair market value of your home by reviewing comparable sales in your area. They’ll also review the condition and renovations of your home.
Price it right
When you’re selling your home, the most important decision you can make is how to price it right. The wrong price will turn off buyers, while going too high can leave you with no offer or a low offer that won’t attract the most serious buyer. Pricing your home correctly is a matter of using the most up-to-date information and market statistics. You can use HomeLight’s free home value estimate tool to help determine your home’s market value. It’s a great start, but you should work with your real estate agent to set the correct list price for your property. Here are three tips to help you get the full asking price for your home. Then, you can focus on promoting your home and getting top-dollar offers.
Have the right agent
A good real estate agent is key to getting the full asking price for your home. An experienced, knowledgeable broker will help you navigate the complex process of selling your home and protect your interests throughout the entire process.
A great agent will know the local market and will speak with authority about sales trends, so they can accurately determine your home’s value. They’ll also be able to tell you how long it’s likely to take to sell your home, so you can be prepared for the time it will take to close the sale.
It’s a good idea to meet with several agents before making your final decision. This is a chance to get a feel for their style and experience, as well as to see whether they’re a good fit for your specific needs and priorities.
The best way to vet potential agents is to check their credentials, including their licensing and disciplinary history. This can be done through the real estate commission in your state, Arello (a free resource that provides a list of licenses), and your local Better Business Bureau.
Make sure you’re comfortable with the way they communicate and their ability to connect with buyers. Listen carefully and ask questions to ensure they’re genuinely interested in what you have to say.
Be sure to ask if they have any past sellers in the area who are willing to provide references. This will give you a better sense of their overall approach to marketing and negotiating.
You should also be sure to request a detailed comparative market analysis (CMA) from any agent you’re considering, which can give you a clear picture of your home’s value in the current market. This is often a much easier way to come to an accurate assessment of your home’s value than an appraisal, and it’s a good way to identify any discrepancies between your home’s asking price and what other homes in your area have sold for.
Lastly, be sure to set up a meeting with each agent to discuss their marketing strategies and what they plan to do to sell your home. A solid marketing plan will boost your home’s visibility and bring in more offers.
Have the right marketing
The right marketing and advertising can get you the best possible price for your home. The best way to do that is by keeping your finger on the pulse of what’s hot in your market and leveraging that knowledge to your advantage. The latest and greatest marketing technology is the name of the game and it’s up to you and your salespeople to make sure it gets in front of potential buyers at the right time, in the right place, and with the right price tag. Keeping your finger on the pulse is paramount to getting the most for your home and making the sale of your dreams. The key is to have a clear understanding of your customer’s pain points and how you can use that information to your advantage.
